Wondering if your Business Needs Digital Marketing?

As a small business, it is more crucial now than ever before to ensure that your marketing strategy evolves with the times so you don’t get left behind. Have you ever thought how much time people are spending on gadgets and internet ?
Many small to medium businesses have avoided going digital due to lack of knowledge or understanding of the steps they need to take to truly integrate their online and offline presence. You simply cannot ignore going digital if you want to compete and build a future for your brand. Building connection with your customers should be a priority.
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Visibility to your online customers

The truth is, without a digital marketing campaign to boost your visibility online, the likelihood of your website succeeding over your competitors is very slim. Digital marketing is the difference between being found online and being invisible to online consumers. Being visible you can build trust, establish brand value and collect reviews & ratings from your customer.

Cost-Effective than traditional marketing

Digital Marketing is an extremely profitable technique as you will always pay the same monthly charge no matter how much profit you earn. The strategies can be set up especially for your business so that your business goals, budget and ad spend is all taken into account. Digital marketing also provides a brilliant ROI compared to more traditional marketing avenues such as radio and print advertising.
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Power of Creative Media

Customers tend to engage more with marketing materials that combine multiple types of content, including photos, video clips, and audio. It is far easier to incorporate all these content types into digital marketing than any other type of publicity – and it is very important.

Interactivity and Customer Experience

Digital marketing lets you communicate directly with the customers who see your content, notably through website comments, messages, reviews, and social media posts. This shows those customers that you care about what they say and think, leading them to feel respected and part of the community you’re building. It also allows you to gather invaluable information on customers’ reactions and preferences.
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Enables Authority and Control

Digital marketing makes it easy to comment on issues and controversies that relate to your product or your industry. In this way, you can establish yourself as an authority on such topics, leading readers to trust you, come back for more information, and eventually make a purchase. Digital marketing allows you to come off as the industry expert that you are and will instill trust in your business.

If you don't have a strategy, or maybe you want to review which business issues are important to include within a strategic review plan. Feel free to reach us, we will be happy to assist.

Why your business needs its own email

When you first started your small business, did you haphazardly begin sending emails from your personal email address? Or, if you’re still in the planning stages of starting a new business, do you think you'll be fine sending your business emails from a Yahoo! or Gmail account? If so, think again. The email domain from which you send your emails has a major effect on your business’s credibility and reputation.

Give The Right First Impression

A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business.

Build Credibility And Trust

Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to [email protected] But when you have a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate.

Offers the possibility for expansion

If you have business partners or employees, or if you add more employees into your team, having your own business email domain allows you to develop a consistent naming convention for your staff and departments. This looks professional and helps customers easily find the right people to email. The email aliases that you set up will help you easily read and reply to all emails from one place.

Promote Brand with Email Marketing

So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

Its inexpensive and improves results

The amount of money or saving by using a free email domain is negligible. Various providers offer business email domains for just a few dollars per user per month. This includes managing and storing your emails, in addition to the domain name itself. For the peace of mind, professionalism and branding you get in return, this is well worth the expense.

QR Code for marketing: A Unique Way to Bridge Offline and Online Media

In the fast paced media and technology, people are now using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from one person to another or from a business to a consumer. One of the trending channels in the marketing industry is the Quick Response Code aka QR Code.
For marketers, QR codes allow advertisements, brochures, posters - even clothing or billboards – to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile have become a new dimension of communication to any marketing or outreach effort.

Bridge the gap!

QR Codes are a great way to help bridge the gap between print and online media. You put them on offline print, and they take you to online pages. Say you’re looking through a magazine and see an advertisement for a web designer. At the bottom of the ad there is a QR code that says, “scan the code to find our store". This just make your website attract twice as many visitors!

Creates Excitement

People want to find out what extra benefits they can get by scanning a code, almost like a mystery. If you’re advertising food, you could write something like, “Scan the QR code - Get 10% OFF”. You can target to a survey program and give 10% benefit to the customer which they will appreciate.

Build Community

You can create codes that are linked to your “like” button on your business’s Facebook page! If people passing by see the code, they don’t have to remember to go back and “like” you when they get home. You could be building your following instantly! You can also print it on your product packaging to follow your business on Instagram. Your customer doesn't even have to type “Scan and its DONE,” this could be a great way to build your customer base.

It's Inexpensive!

Adding QR codes is another low cost marketing strategy to test inside of your business with almost no downside and HUGE upside potential. It might just get you new customers, more business and more exposure. Go ahead, give it a shot and let us know your results.
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Examples of How QR Codes Can Be Used?

  • A consultant’s business card contains a QR code that links to a landing page and contact info
  • A local business displays a QR code with a link to their Google Places page with customer reviews
  • A home-repair product includes a link to a how-to video with installation instructions.
  • A restaurant includes a QR code on a takeout menu, which links to a mobile restaurant website for online reservations, orders