QR Code for marketing: A Unique Way to Bridge Offline and Online Media

In the fast paced media and technology, people are now using their devices more than ever. It’s all about accessing everything in a snap and getting the information across from one person to another or from a business to a consumer. One of the trending channels in the marketing industry is the Quick Response Code aka QR Code.
For marketers, QR codes allow advertisements, brochures, posters - even clothing or billboards – to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile have become a new dimension of communication to any marketing or outreach effort.

Bridge the gap!

QR Codes are a great way to help bridge the gap between print and online media. You put them on offline print, and they take you to online pages. Say you’re looking through a magazine and see an advertisement for a web designer. At the bottom of the ad there is a QR code that says, “scan the code to find our store". This just make your website attract twice as many visitors!

Creates Excitement

People want to find out what extra benefits they can get by scanning a code, almost like a mystery. If you’re advertising food, you could write something like, “Scan the QR code - Get 10% OFF”. You can target to a survey program and give 10% benefit to the customer which they will appreciate.

Build Community

You can create codes that are linked to your “like” button on your business’s Facebook page! If people passing by see the code, they don’t have to remember to go back and “like” you when they get home. You could be building your following instantly! You can also print it on your product packaging to follow your business on Instagram. Your customer doesn't even have to type “Scan and its DONE,” this could be a great way to build your customer base.

It's Inexpensive!

Adding QR codes is another low cost marketing strategy to test inside of your business with almost no downside and HUGE upside potential. It might just get you new customers, more business and more exposure. Go ahead, give it a shot and let us know your results.

Examples of How QR Codes Can Be Used?

  • A consultant’s business card contains a QR code that links to a landing page and contact info
  • A local business displays a QR code with a link to their Google Places page with customer reviews
  • A home-repair product includes a link to a how-to video with installation instructions.
  • A restaurant includes a QR code on a takeout menu, which links to a mobile restaurant website for online reservations, orders